Dialogue Blog

12 Questions to Ask Before Planning A Sampling Campaign

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Product sampling can be a very beneficial marketing strategy if it is applied to the right brand, in the right context, with proper controls put in place. This White Paper reviews sampling best practices and helps analyze the key factors to evaluate when considering an investment in a product sampling program:

  • Products best suited for sampling
  • Target audience selection and critical distribution controls
  • Consistency with your overall marketing and brand advertising
  • Measuring & boosting sampling ROI

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